Engineering Resources

Field notes from the people who keep your servers running

Free playbooks our engineers wrote for ourselves first. No gated whitepapers. No "ultimate guides" generated by an SEO team. The same checklists we use on migrations and performance work for customers.

Most-requested

The Hosting Migration Playbook

22 pages · 9-stage process · field-tested by our engineering team since 2008

The actual checklist our engineers run when a customer asks us to move a production site. Covers DNS cutover, zero-downtime database migration, certificate handoff, the 7 disasters we see most often, and a rollback plan you hope to not use.

For: Agencies and engineers moving production sites away from another host. Anyone whose last migration burned them.

No spam. Unsubscribe anytime. We read every reply.

7 Hosting Mistakes Killing Your Load Time

12 pages · diagnostic + fixes for TTFB, caching, image weight

The performance defaults most hosts get wrong, and the diagnostic playbook our engineers walk through when a customer says "the site feels slow." Includes the exact GTmetrix and PageSpeed signals worth chasing versus the ones that don't move conversion.

For: WordPress site owners, performance-sensitive ecommerce, anyone with sub-100ms TTFB ambitions.

No spam. Unsubscribe anytime. We read every reply.

Why we give these away

Hosting buyers are technical. They can tell when a "lead magnet" is just SEO bait. We'd rather you have a useful playbook in your inbox than a six-page sales sheet. If you migrate to us afterwards, great. If you migrate elsewhere using our playbook, we still consider it a win, because next time, you'll remember who wrote the checklist.

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