SSL becomes SEO Factor by the new Google Algorithmgozen
Over the past few months, Google has been running tests to develop an algorithm that accounts for site encryption in search result ranking, the company said in a blog post by webmaster trend analysts, Zineb Ait Bahajji and Gary Illyes.
So, in conclusion, that means, if your site uses HTTPS with a valid SSL certificate, it will appear slightly higher in search results than a site that doesn’t.
Googles says it’s a “lightweight signal,” so high quality sites are still going to show up at the top of search results.
Meaning this new algorithm isn’t going to make a huge difference, at least not yet.
But it’s a pretty big move and should push sites that care about search result ranking to beef up their encryption and security protocols. Google says it’s also open to making HTTPS a stronger signal as time goes on.
Migrating your site from HTTP to HTTPS
Should you be concerned when switching from your HTTP to HTTPS site for SEO purposes? Not so much. Google has been telling webmasters it is safe to do so for years. But you need to take the proper steps to ensure your traffic doesn’t suffer. That means make sure to communicate to Google that you moved your site from HTTP to HTTPS. Google promises to release more documentation in the future, but for now has provided the following tips:
One last thing: You will want to make sure to track your HTTP to HTTPS migration carefully in your analytics software and within Google Webmaster Tools.
Google webmaster trends analyst John Mueller is also answering some questions about the change here on Google+.